首页分享礼品营销及其消费者购买行为分析（gift marketing and consumer purchasing behavior analysis）

礼品营销及其消费者购买行为分析（gift marketing and consumer purchasing behavior analysis）

来源：花匠小妙招时间：2025-07-17 03:16

礼品营销及其消费者购买行为分析(Gift marketing and consumer purchasing behavior analysis)
Twentieth volume, fifth issue
Modern trade industry
Modern, Business, Trade, Industry2008 May
As a classical theory in the corporate control theory curriculum in the Department of economics in the United States
In order to introduce. At present, the static theory research of monopolistic enterprise behavior has basically been
Averch-Jonhson (1962), William, J., Baumol & Alvin, K.
Klevorick (1970), Zajac, E., E. (1970), and Elizaberth E.
Bailey, Roger, D., Coleman (1970) completed. The economy of a monopoly
The empirical analysis and dynamic study of regulation have e the focus of current research.
The present situation of regulation theory has five main points:
(1) the regulation of the reasonable fixed capital profit margin is better than that of the society without regulation
Less efficient (socially, inefficient). Enterprises controlled under the control of profit margins
The greater the fixed investment, the more profits it makes, regardless of how its output changes
Resulting in high input and low yield.
(2) monopoly enterprises without control can make factor allocation at the maximum profit
The driving force of power to achieve optimal, although inevitably exist consumer welfare
Benefit loss. However, the lower the reasonable fixed capital profit ratio (but greater than the fixed capital)
Opportunity cost) the greater the ratio of capital to labor, the more ineffective the fixed investment
Therefore, the allocative efficiency of production factors is still lower.
(3) controlling the production of a single enterprise under the control of a single reasonable fixed capital profit margin;
There may also be a close correlation between changes in output over time without regulation
In the enterprise production technology and management level, although very easy to lead to output
Increase, but not necessarily happen.
(4) the reasonable fixed capital profit ratio is bigg