首页分享粉丝作为超常消费者的消费行为、社群文化与心理特征研究前沿探析

粉丝作为超常消费者的消费行为、社群文化与心理特征研究前沿探析

来源：花匠小妙招时间：2024-12-04 07:44

摘要

粉丝被视为消费主义文化的典型代表,粉丝理论对于推进市场营销理论与实践有着重要意义。本文在归纳"粉丝"定义的基础上,梳理并述评了国外有关粉丝的消费行为、社群文化和心理特征的研究,探讨了相关研究给予我们的启示和未来研究方向,以期推动国内该领域的研究。

[1]Smith,S,Fisher,D,and Cole,S J.The lived meanings of fanaticism:Understanding the complex role of labels and categoriesin defining the self in consumer culture[J].Consumption,Markets and Culture,2007,10(2):77-94.

[2]Fiske,J.The cultural economy of fandom[A].in Lisa Lewis(Ed.).The adoring audience:Fan culture and popular media[C].London:Routledge,1992:30-49.

[3]Chung,E,Farrelly,F,Beverland,M,and Quester,P.Exploring consumer fanaticism:A fresh perspective on the concept ofloyalty[R].ANZ MAC Conference Proceedings:Consumer Behavior,2005:43-52.

[4]Grossberg,L.Is there a fan in the house:The affective sensibility of fandom[A].in Lisa Lewis(Ed.).The adoring audience:Fan culture and popular media[C].London:Routledge,1992:50-65.

[5]Jindra,M.Star Trek fandom as a religious phenomenon[J].Sociology of Religion,1994,55(1):27-51.

[6]Arnould,E J,and Thompson,C J.Consumer culture theory(CCT):Twenty years of research[J].Journal of Consumer Re-search,2005,31(4):868-882.

[7]Holbrook,M B.An audiovisual inventory of some fanatic consumer behavior:The 25-cent tour of a jazz collector’s home[A].inMelanie Wallendorf,and Paul Anderson(Eds.).Advances in consumer research[C].Provo,UT:Association for Consumer Research,1986,7:144-149.

[8]Redden,J,and Steiner,C J.Fanatical consumers:Towards a framework for research[J].Journal of Consumer Marketing,2000,17(4):322-337.

[9]Thorne,S,and Bruner,G C.An exploratory investigation of the characteristics of consumer fanaticism[J].Qualitative MarketResearch,2006,9(1):51-72.

[10]Pimentel,R W,and Reynolds,K E.A model for consumer devotion:Affective commitment with proactive sustaining behaviors[J].Academy of Marketing Science Review,2004,(5):1-45.

[11]Lee,Y H,and Smith,T G.Why are Americans addicted to baseball:An empirical analysis of fandom in Korea and the UnitedStates[J].Contemporary Economic Policy,2008,26(1):32-48.

[12]Belk,R W,and Tumbat,G.The cult of Macintosh[J].Consumption,Markets and Culture,2005,8(3):205-217.

[13]Muniz,Albert M,Jr,and Hope Jensen Schau.Religiosity in the abandoned Apple Newton brand community[J].Journal ofConsumer Research,2005,31(3):737-747.

[14]Jenkins,H.Textual poachers:Television fans and participatory culture[M].New York:Routledge,1992:24-49.

[15]Kozinets,R V.I want to believe:A netnography of the X-Philes’subculture of consumption[A].in Merrie Brucks,and Debo-rah J MacInnis(Eds.).Advances in consumer research[C].Provo,UT:Association for Consumer Research,1997,24:470-475.

[16]O’Guinn,Thomas C.Touching greatness:Some aspects of star worship in contemporary consumption[R].The American Psy-chological Association Convention,New York,1987.

[17]Wann,D L,Grieve,F G,Zapalac,R K,and Pease,D G.Motivational profiles of sport fans of different sports[J].Sport Mar-keting Quarterly,2008,17(1):6-19.

[18]Funk,D C.and Jeff James.The psychological continuum model:A conceptual framework for understanding an individual’spsychological connection to sport[J].Sport Management Review,2001,4(2):119-150.

[19]Atkin,Douglas.The culting of brands:When customers become true believers[M].New York:Penguin Group,2004.

[20]Ragas,Matthew W,and Bolivar J Bueno.The power of cult branding:How 9magnetic brands turned customers into loyal fol-lowers(and yours can,too!)[M].New York:Crown Business,2002.

引用本文

刘伟, 王新新. 粉丝作为超常消费者的消费行为、社群文化与心理特征研究前沿探析[J]. 外国经济与管理, 2011, 33(7): 41–48.

导出参考文献，格式为：