浅析民间舆论场与官方舆论场的博弈关系

摘要/Abstract

近年来，随着新媒体技术的发展，原本处于隐性状态的民间舆论场借助新的平台得以壮大和显现。如今，在网络热点事件中，民间舆论场与官方舆论场频繁碰撞，各方利益主体通过相互博弈，展开话语权的争夺，深刻影响社会舆论的生成和走向。面对话语权重构的现实，从官方舆论场与民间舆论场互动、博弈的关系中去考虑如何提高舆论引导的效果显得尤为必要。本文通过研究两个舆论场之间的博弈关系，对聚合两个舆论场的思路和措施进行了思考。

In recent years, with the development of new media technology, the public opinion field, which was originally in a hidden state, can grow and appear with the new platform. Today, in the network hot events, the public opinion field and the official public opinion field frequent collisions, the interests of the parties through the mutual game, the right to start the fight, a profound impact on the formation and direction of public opinion. In the face of the reality of the reconstruction of discourse right, it is necessary to consider how to improve the effect of public opinion guidance from the interaction between public opinion and public opinion. In this paper, through the study of the relationship between the two public opinion field, the idea and measure of the aggregation of the two public opinion field is studied.

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